My Role
As the Content Manager at Tomato Mountain Farm, I oversee a wide range of creative and operational responsibilities to help bring the farm’s mission to life.
My role allows me to be hands-on in every aspect of the farm’s operations, blending creativity, organization, and a passion for local, sustainable agriculture.
SEPT 2021 - CURRENT
Branding
LOGO
I developed and executed a comprehensive social media strategy for Tomato Mountain Farm, focusing on storytelling and audience engagement. Highlights included a series of educational Instagram posts about sustainable farming, vibrant TikTok videos showcasing seasonal produce, and strategic collaborations with local food influencers. My work resulted in increased follower engagement and boosted CSA subscriptions.
AFTER
BEFORE
BEFORE
DESIGN
I developed and executed a comprehensive social media strategy for Tomato Mountain Farm, focusing on storytelling and audience engagement. Highlights included a series of educational Instagram posts about sustainable farming, vibrant TikTok videos showcasing seasonal produce, and strategic collaborations with local food influencers. My work resulted in increased follower engagement and boosted CSA subscriptions.
THUMBNAILS
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BRANDING
& DESIGN
Developing the farm’s visual identity, including logo design, print banners, car wraps, and advertising materials. As well as, website managment, keeping our website organized, updated, and aligned with our brand.
SOCIAL MEDIA
& CONTENT CREATOR
Planning and executing social media strategies, including photography, TikTok videos, highlight series, and posts that educate and inspire—such as how to use our produce creatively. As well as Customer Engagement: Managing messages, responding to customer inquiries, and crafting blog posts that connect with our audience.
BRIDGINIG CUSTOMER INTERATION WITH MANAGERS
Driving produce box deliveries, running farmers’ market stalls, and engaging directly with our community through personable, face-to-face interactions.
Collaboration & Communication: Coordinating with our Chicago branch manager and working closely with the entire team across all levels, fostering strong relationships and teamwork.
Socials
HIGHLIGHTS
I developed and executed a comprehensive social media strategy for Tomato Mountain Farm, focusing on storytelling and audience engagement. Highlights included a series of educational Instagram posts about sustainable farming, vibrant TikTok videos showcasing seasonal produce, and strategic collaborations with local food influencers. My work resulted in increased follower engagement and boosted CSA subscriptions.
POSTS / PHOTOGRAPHY
Captured vibrant, high-quality images of farm produce and operations for use across social media, print, and website materials. The imagery helped convey the farm’s mission and foster a deeper connection with the audience.
WRITING SAMPLES
Crafted compelling captions and blog posts to educate and engage followers about CSA memberships and the benefits of local, organic produce. Developed branding assets, including color palettes and messaging guidelines, to maintain a consistent brand voice.
Exploring the Heat and Sweetness of Our Pepper Varieties
If you’re a pepper lover, you know that there’s a whole spectrum of flavors out there, from sweet and mild to fiery and intense. Whether you're looking to spice up a dish or enjoy a crisp, juicy bite without the burn, there's a pepper for everyone. Let’s take a fun tour through our collection of peppers, from the sweet and mild to the heat-packed varieties.
Fall in Love with Squash: A Fun Guide to Kabocha, Delicata, Tetsukabuto, and Acorn Squashes
As the weather cools down and cozy meals start calling your name, it’s time to embrace some of fall’s finest ingredients—squash! These funky, colorful veggies are basically fall in edible form. But don’t be fooled by their tough exteriors; once you crack them open, they’re pure deliciousness!
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TOMATO MOUNTAIN FARMS
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NDVU+LABS
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